AI Agent
An AI agent is a system able to grasp a goal, reason and then act autonomously by using tools.
API
An API is an interface that lets two pieces of software communicate and exchange data in a standardised way.
Generative AI
Generative AI refers to models able to create original content: text, image, audio, code or video.
GPT
GPT refers to a family of large language models based on the Transformer architecture, trained to predict the next word.
GEO
GEO aims to optimise your visibility in the responses of generative engines such as ChatGPT or Perplexity.
Machine learning
Machine learning lets a program learn from data rather than being explicitly programmed.
MCP
MCP is an open protocol that standardises the connection of AI models to external tools and data sources.
Prompt
A prompt is the instruction or question given to an AI model to steer the response it will generate.
Prompt engineering
Prompt engineering is the discipline of designing effective prompts to obtain reliable responses from an AI.
Token
A token is the basic unit a language model handles: a fragment of a word, a word or a sign.
Transformer
The Transformer is the neural-network architecture behind modern large language models.
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